I follow some form of User Centered Design Process

No matter what the project, client, or company, the User Centered Design (UCD) process has been my trusty north star.

* Note: Planning is separate from this in my experience.  See details below.


Examples of UCD activities I often use...


  • Business Objectives / KPIs
  • Project Planning
  • Lean Canvas
  • Kickoff
  • Team Norming
  • Absorbing Existing Research
  • SOW
  • Requirements Gathering

Discovery & Research

  • Research Plan
  • Participant Recruiting
  • Stakeholder Interviews
  • Surveys
  • Personas
  • Blue Sky Boards
  • Competitive Analysis
  • Site Pages Audit

Concepting & Design

  • Site Map / Nav. Schema
  • Brand Identity Prism
  • Homepage Design
  • Flow Diagrams
  • Wireframes
  • Template Designs
  • Design Language

Prototyping & Testing

  • Migration Support
  • Content Improvement
  • Voice and Tone
  • ADA Compliance
  • Usability Testing
  • Customer Satisfaction Survey
That being said, design is rather messy. Over the years, I have learned various design processes that are appropriate for the type of project.

Double Diamond Design Model

My experience with double diamond has been on various Service Design projects at Fjord/Accenture. There, Co-Design was a key method for ideation activities.
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Google Sprint

Google Sprint is great for projects that are not too complex, where you can get many stakeholders and specialists in a room, and where decision makers are able to guide and vote.
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My 4 years at Yahoo! Ads and Data were spent working on agile teams, collaborating with developers and launching features quickly.
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Lean Startup

Google Sprint
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